Syed Noor believes online popularity doesn't guarantee success in movies.
Experienced movie director calls casting Jannat Mirza in his film 'a mistake'. BY Mahnoor | 09-May-2026 Syed Noor, a seasoned film director, has sparked discussion by suggesting that social media stars are becoming too powerful in Pakistani entertainment, and that online popularity doesn't always equal movie ticket sales. Noor recently discussed in an interview clip, now popular online, how online habits have changed. This shift is changing how celebrities, movies, and public attention connect. A famous Pakistani director believes that TikTok, Instagram, and being online all the time have made movie stars less special, which used to be a big draw for people to go to the movies. The director thinks people don't go to movie theaters just to see actors they already watch on their phones. He believes that constant online content has changed how people enjoy entertainment, making big movie releases less exciting. Noor compared the current situation to a time when Pakistani c...